Retail & Gift Cards
For retail chains, printing companies, and personalization service providers
Rinas offers modular systems for personalizing and encoding customer, loyalty, and gift cards. Whether for small batches or mass production, our solutions enable efficient processes from printing to quality control.
Suitable systems and modules
Personalize, encode, and print gift cards and loyalty cards securely, reproducibly, and in brilliant print quality.
Accessories
Typical applications in the retail and gift card sector
Rinas systems are used wherever cards need to be individually designed, encoded, and checked—in retail, loyalty programs, or by voucher providers.
Examples of use:
- Gift cards: high-quality appearance thanks to thermal transfer or DOD printing
- Customer and membership cards: personalized with magnetic or RFID encoding
- Loyalty programs: variable serial numbers, QR or barcode personalization
- Retail systems: Integration into production lines of card manufacturers or printing companies
- OEM integration: LWR or SWR modules in customer-specific systems
Rinas covers the entire process chain – from raw card stock to personalization to final inspection and logging. The modular design allows for flexible adjustments – ideal for changing layouts, quantities, and card types.
Technical solutions for retail and gift cards
Our OEM modules LWR, SWR, HWR, and SRM are specially designed for use in personalization and printing systems.
A typical system consists of a separator, a coding or printing module (e.g., DOD or thermal transfer), and a stacker.
DOD (drop-on-demand) printing is ideal for variable data, logos, and design elements.
Thermal transfer modules produce durable, abrasion-resistant print images – especially for high-quality retail or gift formats.
Card types and materials
Our systems process:
- Magnetic, RFID, and chip cards
- PVC, bio-PVC, wood, or cardboard cards
- ID-1 cards and special formats for retail applications
Magnetic encoding enables rapid mass production, while RFID and chip encoding allow for personalized multi-purpose cards and prepaid systems.
Production steps with Rinas systems
Rinas covers all steps of card personalization:
- Data transfer (CSV, database, online interface)
- Separation and transport
- Coding (magnetic, RFID, chip)
- Printing (DOD, thermal transfer)
- Verification (read check, camera, OCR)
- Sorting and stacking
- Logging and quality control
Integration & Interfaces
Our OEM modules feature documented inputs and outputs as well as standardized interfaces. They can be easily integrated into existing production facilities or printing systems—ideal for OEM partners and service providers.
Benefits for retail and gift card manufacturers
- High flexibility: ideal for small and medium quantities
- Excellent print quality: variable data, logos, and personalization in a single pass
- Compact design: space-saving integration into production lines
- Modular expandability: can be combined with scanners, flippers, and stackers
- Durable technology: robust metal components, maintenance-friendly design
- Sustainability: energy-efficient modules and replacement of wear parts only
Quality & Safety
Rinas systems check every coding step inline:
- Control reading and data comparison
- Visual inspection with camera or OCR
- ISO-compliant coding and EMC-safe electronics
Sustainability & Service
Services:
- Remote support (where permitted)
- Training during installation or online
- Support with maintenance and servicing
Let's talk about your project
We analyze your application, recommend the appropriate systems and modules, and demonstrate the integration, including realistic cycle times.